📣 Testing Feed Adjustments 📣We’re testing a brand new, immersive viewing expertise in the principle Dwelling feed. In the event you’re in t… https://t.co/rF3XPGVmPM
— Adam Mosseri (@mosseri) 1651610158000
With the testing of this function, Instagram’s plan is to “convey extra video entrance and heart”. The function will change the Dwelling Feed in that it’s going to seize significantly extra space for the visible content material, leaving out a navigation bar on the backside and one bar on the prime. From the underside navigation bar you’ll be able to entry reels, the Discovery tab, your web page, and many others. The highest bar could have the choices from the place you’ll be able to test notifications, open the messages, create new posts, and many others.
Instagram has seen its Reels achieve extra reputation because it contributes to greater than 20% of the time individuals spend on the platform and the push for extra video content material is the consequence.
Mosseiri has requested for suggestions from Instagram customers nevertheless it looks as if the recognition of the short-form video is not going to wane quickly. Instagram can also be giving money bonuses to the highest Reels creators as a way to make extra individuals embrace it. The platform has additionally been investing in creator instruments like Templates, letting creators use the Reels format for his or her movies. Additionally, since reposting TikToks on Instagram can also be not one thing Aim would really like, the platform will change its rating algorithm to reward unique content material over reposted stuff.