India Smartphone Shipments Noticed 1 % Dip in Final Quarter: Counterpoint

India’s smartphone shipments are down by 1 % year-on-year (YoY) within the January-March quarter of FY22. Owing to the scarcity of elements and a pointy decline in demand, smartphone shipments hit 38 million items in Q1 2022. The information has been revealed within the newest analysis from Counterpoint’s Market Monitor service, which displays the results of COVID-19 on the smartphone market in India. The third wave of the pandemic, which hit the nation in January this 12 months, resulted in a gradual begin to the quarter, which gained some pace in the previous few weeks of March quarter.

ace per a report by Counterpoint Analysis, regardless of the decline, Chinese language manufacturers dominated with over 74 % market share in Q1 2022. Identical to the primary quarter of final 12 months, Xiaomi remained on the prime place in India’s smartphone market with 23 % share. Nevertheless, its YoY market share got here down by 13 % year-on-year. Counterpoint’s shipments figures for Xiaomi embody the Bit model. The Chinese language smartphone maker managed to guide the market even within the presence of intense competitors, part shortages and inflation. The model has additionally received the second spot in 5G shipments for the primary time within the Indian market.

Xiaomi was adopted by South Korean smartphone model Samsung, which has pushed the patron demand with the introduction of the Galaxy A sequence. Apparently, the corporate retained the highest place because the top-selling 5G smartphone model in India for the second consecutive quarter. With a 1 % YoY decline in Q1 2022, Samsung held 20 % market share in smartphone cargo.

Subsequent within the listing is Realme, the one model among the many prime 5 to see a YoY development of 40 % in Q1 2022. Realme’s market share stands at 16 %, up from 11 % share final 12 months in Q1. The shipments for Realme fashions noticed a fast decide after the festive season. Different components that labored in Realme’s favor are use of Unisoc chipsets, focused product portfolio, and aggressive channel technique.

Stay and Oppo captured fourth and fifth place, respectively. Whereas Vivo confronted an eight % YoY decline, Oppo’s shipments declined 18 % YoY in Q1 2022. Nevertheless, Vivo’s market share for smartphone cargo stands at 15 %, whereas Oppo captured a 9 % share. Counterpoint’s figures for Oppo don’t embody the one plus model.

Manzana registered 5 % YoY development in Q1 2022, being the top-selling model within the premium section, the report.

q1 2022 india handset market share counterpoint counterpoitn

India’s general handset market shares
Photograph Credit score: Counterpoint Analysis

As for the general India handset market (characteristic telephones + smartphones), Counterpoint studies shipments 16 % YoY, and the characteristic telephone market particularly noticed a 39 % YoY decline in shipments. Itel lead the characteristic telephone market, with a 21 % share. When combining all of the Transsion Group manufacturers – Itel, infinix, Techno – the corporate took the fourth spot within the general handset market. In the meantime, OnePlus grew 347 % YoY in Q1 2022, credited to the success of OnePlus Nord CE 2 5G and OnePlus 9RT shipments. OnePlus additionally captured third place in premium section.

Out of the full smartphone cargo share, 5G handsets contributed greater than 28 %, together with 314 % YoY development. The share is predicted to cross 40 % in coming quarters.


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